“I used to care about those awards and trophies - maybe when I was younger. Come on, it’s all a load of bullshit, right? I view the Grammy's the same way I as I see my deal with McDonald’s. I regret the McDonald’s deal. I don’t regret doing the Grammys entirely but I wish I hadn’t put so much of myself into it. It’s kind of interesting. Just like the McDonald’s deal, whose market share went up 25 per cent when I walked into those offices and changed their image. When I did the Grammys, the viewing figures went up by 25 per cent. Funny, isn’t it?”
-Justin Timberlake talking about how great he is.
