Who would have thought that a teenage boy could sell the heck out of nail polish? Turns out, Justin Bieber can turn anything into gold.
Over the holidays, Bieber's new brand of nail polish, in collaboration collaboration with Nicole by OPI, caused chaos at Walmart, where the line completely sold out in 3,000 stores. In fact, there was so much demand for the product that Walmart just couldn't keep up. Walmart VP Carmen Bauza said:
The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up. We thought it would be a stretch since he doesn’t wear nail polish.
Since Justin's done so well with nail polish, what do you think will be next for his cosmetics empire—lipgloss? Mascara? source
Over the holidays, Bieber's new brand of nail polish, in collaboration collaboration with Nicole by OPI, caused chaos at Walmart, where the line completely sold out in 3,000 stores. In fact, there was so much demand for the product that Walmart just couldn't keep up. Walmart VP Carmen Bauza said:
The call center in Bentonville was flooded and flooded with calls with people wanting to know where they could get the nail polish. We just couldn’t keep up. We thought it would be a stretch since he doesn’t wear nail polish.
Since Justin's done so well with nail polish, what do you think will be next for his cosmetics empire—lipgloss? Mascara? source
