Mavi was founded in Istanbul in 1991. Mavi Jeans designs a full collection of jeanswear, for young women and men. Mavi means Blue in turkish. Their goal is to design jeans that reflect a mediterranean attitude. While always stylish and contemporary they attain to be comfortable. As Mavi is making it's way into the US market, currently selling through it's own chain of stores as well as Nordstroms, Zappos and Urban Outfitters. I recently tried on a pair of Mavi jeans and found them to be extremely comfortable. For more on Mavi visit their website.
